HOLA!
I'M PAULA
AND THESE ARE VERY PAULA THINGS OF ME:
Teaching you all the Spanish expressions you won’t ever need
Telling you about how terribly amazing Fast and Furious movies are
Convincing you that life is better in Celsius and with an açai bowl
Sending 10 separate texts or just one looooong message. Pick your fate
Inviting you to die together at a workout session at any whisper of «gym»
Testing the future of our friendship with a TikTok joke
Making the undanceable danceable, including you
Oh, and bragging about my work wife Anna Cevallos
RESUMÉ
1994: A mysterious woman told my mom I was going to be special.
She didn’t specify in what way.
1994-1998: Did kids stuff.
1998 – 2010: Joined a dance school and a synchronized swimming team,
played tennis and volleyball, tried singing,
theatre and painting lessons, learned piano and took a sailing course.
2011: Considered studying Advertising.
2012-2016: Decided to study a Psychology Major in BCN (UB) and in Belgium (UGent)
I left the nest…
2016: Started Portfolio Program at Miami Ad School Madrid.
… and kept flying
Yesterday: Copywriter at LOLA Madrid, 360i, Grey, Edelman NYC & Mcgarrybowen NY.
Today: Copywriter at Johannes Leonardo NYC and Art Director at home.
Tomorrow: You might help me with this.
AWARDS
WARC Awards 2023
Grand Prix for Good <<Shameless Cards>>
Effie Awards 2022
Social good, Non-profit: Gold
The Shamecards Collection
Effie Awards 2022
Small budget, Non-profit: Silver
The Shamecards Collection
Clio Awards 2022
Direct Marketing: Design, Bronze
The Shamecards Collection
D&AD 2021
One Show 2021
Art Direction & Illustration Merit «Shameless Cards»
Muse Awards 2021
Silver: «Shameless Cards»
Young Lions LIVE 2020
Shorlisted: «The Worst Deal»
Shorty Awards 2019
Gender Equality Finalist: «WNBA. Take a Seat, Take a Stand»
Cannes Lions 2019
Shortlist: «WNBA. Take a Seat, Take a Stand»
Effie Awards 2019
Gold in Entertainment & sports «WNBA. Take a Seat, Take a Stand»
The One Show 2019
Bronze pencil: «WNBA. Take a Seat, Take a Stand»
New York Festival 2018
Finalist: «Her Oscar »
ADC Awards 2018
Merit: «Fearless optimism – Sonnet »
One Show Awards 2018
Merit: «Fearless optimism – Sonnet »
Future Lions 2018
Shortlisted «DOUBLE GOOD – Hellmann’s »
Creativity International Awards 2018
Silver: «The Way Out – GiffGaff »
Creativity International Awards 2018
Silver: «Party Starter – Bacardi »
El Sol 2018
Finalista: «Manchismo»
El Sol 2018
Finalista: «Equalplay»
Summit Awards 2018
Silver: «Party Starter – Bacardi »
Summit Awards 2018
Bronze: «The Way Out – GiffGaff »
Graphis Awards 2018