Integrated Campaign


New Kraft Mac and Cheese Deluxe is cheesier, creamier, and heartier than ever before, taking your comfort zone to the next level, deluxifying it, if you will. 

Multiple doting grandmas, a giant cuddly cat, and a huggable human-size hot water bottle are some of the cozy feelings you get when you heat up, wind down, and help yourself to some deluxification. 

Agency: Johannes Leonardo GCD: HUNTER HAMPTON CD: grace martin AD: Anna Cevallos        CW: Paula Gete-Alonso