Activation

FOODIE CALL

Life’s two greatest pleasures are sex… and food. Yet late at night when one ramps up, the other shuts down, creating a food desert. So we helped Velveeta to create the foodie call: late night’s first ever booty call food delivery service. 

New Yorkers were able to add 855-VELVEET to their booty call text and get the hottest meals delivered to their door, making their wildest food fantasies come true.

2000+

texts

61 M

earned impressions

SOLD OUT 

in 45 mn
THE TEAM 
Agency: Johannes Leonardo CCO: Julia Neumann CGD: Zoe Kessler CDs: Lannie Hartley & Andrew Chin CL: Marjorie Vardo AD: Anna Cevallos CW: Paula Gete-Alonso Designers: Shaung Wan & Isobel Connelley