[digital activation]
WHERE’S THE MAC?
Can you really call it a Big Mac if it doesn’t have mac in it?
In order to make the dreamiest food combo come true, we created www.wheresthemac.com.
People could unleash our @wheresthemac Twitter account, which automatically tweeted something hilarious to McDonald’s.
And for anyone who wanted to take one step further, we gave them the chance to fill out McDonald’s feedback form complaining about the absence of mac on their Big Mac.
