[ACTIVATION]

When you think about the United States, you can’t help it but think about gun violence.
We decided to turn the most American travel souvenir into one really hard to forget. 

Click here to see our first student attempt to produce the idea in 2018
Keep scrolling to see how 3 years later our idea came true.

“These ‘Shamecards’ are frightening
reminders of the legacies of mass shootings” 
More than 50 postcards 
designed by 30 international artists 
we created a website 
shamepostcards.org

With just a few clicks, you could pick your postcard, select your congressman and have your voice heard. 

AND send IT directly to congress
U.S. Congresswoman Katherine Clark

1.5 BILLION

MEDIA IMPRESSIONS

14 M 

EARN MEDIA IMPRESSIONS
FROM COAST TO COAST 

to increase awareness, we spread displays with our postcards across the United States.

POSTCARDS INTO BOOK 

We compiled all the postcards into a book and sent them to influencers 

Awards 

D&AD

Direct – Wood Pencil Clio Awards
Design: Direct Marketing – Bronze


New York Festival
Design: Mail Marketing – Gold

Direct Craft: Illustration – Silver

Direct Craft: Art Direction – Bronze

London Festival
Design: Art Direction – Bronze
Design: Direct Marketing – Bronze
Print: Direct Marketing – Bronze
Cannes Lions
Direct: excellence in Art DIrection – Shortlist
Industry Craft: Design, Art Direction – Shortlist
Industry Craft: Design, Illustration – Shortlist
Industry Craft: Print, Illustration – Shortlist
One Show
Direct: Art Direction – Merit
Design: Art Direction – Merit
Design: Illustration – Merit
Effie Awards
Social Good: non-profit – Gold
Small Budget: non-profit – Silver
Epica
Direct Marketing – Silver
Graphic Design – Bronze
Muse Awards
Corporate Social Responsibility – Silver
Ad Stars
Direct: Charity – Gold
Design: Typography – Silver
Print: Charity – Silver
PSA: Peace & Justice – Silver
PR: Charity – Bronze
Media: Use of print – Bronze
Brand Experience: Activation – Crystal
PHNX Awards
Transform lives – Bronze
Campaign US Magazine Power of Purpose Awards
Public Service – Silver
Lürzer’s Archive Magazine
4/20214 publications
Communications Arts Magazine
Advertising Annual 62
THE TEAM
ACD -Marcelo Maciel 
ACC – Renato Barreto 
ACC -Marco Martins 
ECD -Tim Vaccarino 
ECD – Dave Weist 
Copywriter – Paula Gete-Alonso 
Art Director – Claudio Castagnola 
Copywriter – Adam Cote 
Designer – Terri Navarra 
Designer – Nick Minieri 
Artists
Alison Seiffer, Andrés Puig, Arthur Giron, Alan Brito, Benson Chin, Beraldo, Canijan Oliveira, Carlos, Karan, Carlos Paboudjian, Cesar Maciel, Daniel Hertzberg, Doug Lira, Ivan Bormaister, James Steinberg, Janelle Barone, Jennifer McMahon, John Bogéa, Klenker, Liza Siqueira, Laurène Boglio, Marc Rosenthal, Nicole Xu, Peter Strain, Pevê Azevedo, Rafael Maggessi, Rogério Puhl, Romulo Caballero, Sattu, Shun, Izumi, Sttenio Costa, Stefano Maglovsky, Thiago Neumann, Heli Natan, Emílio Amora.