in 2018 claudio and myself presented the following idea to a student contest organized by THE mullenlowe AGENCY and fight fire with fire ORGANIZATION.
the PROBLEM
When you think about the United States, you can’t avoid thinking about gun violence. Unfortunately, nobody thinks about the weak laws hidden behind these tragedies.
THE IDEA:
The first postcards that show the truth behind the gun violence in America, weak gun laws, and act as a reminder that the US won’t be able to shake off this perception until these laws are changed.
You are on time to make a change visiting our website and sending one of these reminders to the senators of each state.
we took them to the streets of nyc
AND GOT THE CONVERSATION STARTED
we created a website
UNLOADAMERICA.COM
Where people could actually download the postcards they’d like and send them to the congress people.